Post-war France revolutionized female beauty, abandoning a fixed fashion standard for more fluid lines and lighter silhouettes. In Paris, young hairdresser, Jacques Dessange crowned this new generation of free women by creating innovative, elegant and natural cuts. Pioneer of hairstyles full of movement which enhance the face, he established the Coiffé-Décoiffé (""messy look"") technique which led to his success. In 1954, to give free rein to his creativity, Jacques Dessange opened his first salon on the Champs-Elysées – soon to become a famous “temple” where hairdressing and global beauty were reinvented on a daily basis. The generous ambition which has driven the brand forward since its creation is still, even now, modeled

on this historic salon that has since moved to 39, avenue Franklin Roosevelt where the heart of Maison DESSANGE continues to beat. In the 60s, the pioneer spirit and professionalism of Maison DESSANGE made a real name for the company. It launched the “Prestige Shows”, spectacular demonstrations which, every year, brought together hairdressing professionals in the Cirque d’Hiver venue in Paris and today at REX. In its desire to bring about the reign of beauty, the brand expanded worldwide, while its founder created training centers around the world where the trade is handed down with passion to the future architects of glamour.